Non-Alcoholic Wine FAQ & Product Info

About Non-Alcoholic Wine

What is non-alcoholic wine?

Non-alcoholic wine begins as a finished, fully fermented wine that undergoes a specialized dealcoholization process. This preserves the wine's natural flavor profile, varietals, and complexity while removing virtually all alcohol content. The result maintains the sophisticated characteristics of traditional wine while making it accessible to those avoiding alcohol.

How is Missing Thorn made?

Missing Thorn starts with finely crafted, fully fermented wines selected for their strong flavors and ability to withstand the dealcoholization process. Our renowned winemaker Aaron Pott uses the same meticulous process he employs for his award-winning Napa Valley wines, then applies an innovative gentle distillation technique to remove alcohol while preserving 100% of the natural aromas and flavors. Natural flavors are carefully added to complement and enhance the wine's existing profile.

What alcohol content remains in Missing Thorn?

Missing Thorn contains less than 0.5% alcohol by volume, which is the legal standard for non-alcoholic beverages in the United States. This trace amount occurs naturally during the dealcoholization process and is similar to what's found in many fruit juices and kombucha.

How does Missing Thorn compare to regular wine?

Missing Thorn wines are inspired by some of Napa Valley's finest traditional wines, with each variety delivering its own unique flavor profile. While the alcohol is removed, we preserve the complexity, body, and sophisticated characteristics that wine lovers expect. The main differences are significantly lower calories (~25 per 6 oz vs. 120+ for regular wine) and reduced sugar content.

Who are the winemakers behind Missing Thorn?

Missing Thorn is co-crafted by award-winning winemaker Aaron Pott and innovative Napa Valley vintner Stephanie Honig. Aaron Pott is a world-renowned master winemaker known for his premium Napa Valley wines, while Stephanie Honig brings decades of industry expertise and innovation to the collaboration.

Is there an alcohol-free wine that tastes like real wine?

Yes and we believe ours are among the best. Our wines are crafted from real fermented grapes, then gently de-alcoholized to keep their authentic flavor and structure. You still get the aroma, body, and balance of real wine - just without the alcohol.


Health & Wellness

Is non-alcoholic wine healthy?

Missing Thorn offers several health advantages over traditional wine: significantly fewer calories (~25 per 6 oz serving), lower sugar content (2 grams per liter), and no alcohol-related health concerns. Our wines are also vegan and gluten-free, making them suitable for various dietary preferences and restrictions.

How many calories are in Missing Thorn wine?

Each 5-ounce serving of Missing Thorn contains approximately 15-25 calories, compared to 120+ calories in traditional wine. This makes it an excellent choice for health-conscious consumers who want to enjoy wine without compromising their wellness goals.

Is non-alcoholic wine safe during pregnancy?

While Missing Thorn contains less than 0.5% alcohol (similar to many fruit juices), we recommend pregnant women consult with their healthcare provider before consuming any products with trace alcohol content. Many expecting mothers choose non-alcoholic wines as a way to participate in celebrations and social occasions.

Does Missing Thorn contain sulfites?

Like most wines, Missing Thorn may contain naturally occurring sulfites from the winemaking process. However, the dealcoholization process typically reduces sulfite levels compared to traditional wines. If you have sulfite sensitivities, please consult the specific product label or contact us directly.

Is Missing Thorn vegan and gluten-free?

Yes! All Missing Thorn wines are both vegan and gluten-free, making them suitable for various dietary restrictions and lifestyle choices.

Is non-alcoholic wine really alcohol-free?

We select the highest quality wines, carefully chosen for their natural flavor, aroma, and complexity, then we gently remove the alcohol which preserves the wine’s character while reducing the alcohol to less than 0.5% ABV — about the same as a ripe banana or a glass of orange juice. So, while “non-alcoholic” wine isn’t always 100% zero, it’s considered alcohol-free for all practical purposes and safe for those avoiding alcohol for wellness, lifestyle, or mindfulness reasons. 

Am I still sober if I drink non-alcoholic wine?

Yes — our wines have less than 0.5% alcohol, about the same as juice or fruit. You stay sober while still enjoying the taste and ritual of real wine.


Ordering & Shipping

Where can I buy Missing Thorn wine?

Missing Thorn is available online through our website at missingthorn.com, as well as Amazon, Boisson, and The Zero Proof. You can also find us at select Wegmans, Vons and Kroger locations as well as prestigious dining establishments including Morton's, Fleming's, and Gramercy Tavern.

How much does Missing Thorn cost?

Our wines are priced as premium non-alcoholic options, reflecting the craftsmanship and quality ingredients that go into each bottle. For current pricing, please visit our online store or authorized retailers. We occasionally offer tasting flights and multi-bottle discounts for those wanting to experience our full collection.

Do you offer shipping nationwide?

Yes, we ship nationwide through our website. Shipping policies and restrictions may vary by state due to local regulations. Please check our shipping information at checkout for specific details about delivery to your location.

What is your return policy?

We stand behind the quality of our wines. If you're not completely satisfied with your purchase, please contact us at cheers@missingthorn.com or call us toll free at (877) 424-1696 within 30 days of delivery, and we'll work to make it right.


Serving & Storage

How should Missing Thorn be stored?

Store unopened bottles in a cool, dry place with temperatures between 50-60°F (10-15°C). Bottles should be stored on their sides and kept away from direct sunlight. Unlike traditional wines, Missing Thorn is not meant for aging and should be consumed within 2 years of purchase for optimal quality.

How long does Missing Thorn last once opened?

Once opened, Missing Thorn should be stored in the refrigerator and consumed within 3 days for the best taste experience. The wine will maintain its safety beyond this period, but the flavor profile may begin to change.

What's the best serving temperature for Missing Thorn?

  • White, Rosé, and Sparkling varieties: Best served chilled (45-50°F)
  • Red: Best served at cellar temperature or slightly cooler (60-65°F)

How do I properly serve Missing Thorn at events?

Missing Thorn can be served exactly like traditional wine. Use appropriate glassware (wine glasses for still wines, flutes for sparkling), chill whites and rosés beforehand, and consider offering tasting notes to guests. Our convenient screw caps make serving effortless without sacrificing elegance.


For Different Occasions & People

Who might enjoy non-alcoholic wine?

Missing Thorn appeals to a diverse audience including pregnant women, designated drivers, people on medication, those abstaining from alcohol for religious or cultural reasons, health-conscious consumers seeking moderation, wine connoisseurs exploring new options, and anyone who wants to celebrate with clarity and freedom.

What food pairs well with Missing Thorn wines?

Each variety offers distinct pairing opportunities:

  • Sparkling White: Seafood, light appetizers, soft cheeses
  • Sparkling Rosé: Oysters, sushi, aged cheddar
  • Still White: Grilled fish, seafood risotto, manchego cheese
  • Still Rosé: Grilled meats, salmon, sharp cheddar
  • Still Red: Steak, lamb, heavily sauced pastas, blue cheese

Can I serve Missing Thorn at formal events?

Absolutely! Missing Thorn's sophisticated profile and elegant presentation make it perfect for weddings, corporate events, holiday parties, and fine dining experiences. Many prestigious establishments including Morton's and Gramercy Tavern feature our wines on their menus.

Is Missing Thorn suitable for wine tastings?

Yes! Missing Thorn offers the complexity and nuance expected in wine tastings. Our five varieties provide a complete tasting experience, from the bright acidity of our white to the full-bodied richness of our red blend. Consider ordering our tasting flight to experience the full collection.

What makes Missing Thorn different from other non-alcoholic wines?

Missing Thorn stands apart through Aaron Pott's master winemaking expertise, our exclusive Napa Valley sourcing, the sophisticated dealcoholization process that preserves flavor complexity, and recognition from prestigious publications like The New York Times and Food & Wine. We're crafted for true wine connoisseurs who refuse to compromise on quality.


Still Have Questions?

Contact our team at cheers@missingthorn.com or toll free at (877) 424-1696 or follow us:

  • Website: missingthorn.com
  • Instagram: @drinkmissingthorn
  • Facebook: facebook.com/drinkmissingthorn
  • LinkedIn: linkedin.com/company/missing-thorn

Ready to experience Missing Thorn? Shop our collection to discover your favorite variety.