Wine, With or Without Alcohol?

April 2, 2025

Napa vintners Aaron Pott and Stephanie Honig partnered together to create the Missing Thorn lineup of DA wines, including a red, rosé and a sparkling all made from Barbera, and a white wine and sparkling offering made from Albariño. Pott is best known for his classic Napa wines, but with this new project he’s looking to put premium DA wines on the market.

WINE SPECTATOR

Why Is It So Hard to Find a Good Nonalcoholic Wine?

March 28, 2025

The Missing Thorn wines, made by Mr. Pott in California, were also quite good. The white was made with dealcoholized albariño, water, grape juice concentrate, natural flavors and gum arabic, which Mr. Pott called a “flavor encapsulator,” giving his wines more richeness and density. It was balanced and seemed relatively complete with a minimal sense of missing components. The red, made with dealcoholized malbec, was likewise balanced and refreshing.

THE NEW YORK TIMES

Can California Winemakers Finally Legitimize Non-Alcoholic Wine?

January 2, 2025

Winemakers Aaron Pott, … and Stephanie Honig hope to finally legitimize the flailing nonalcoholic wine category with their brand Missing Thorn.

SAN FRANCISCO CHRONICLE

How the World of Wine Will Change In 2025

January 10, 2025

No-alcohol vino will achieve luxury status…De-alcoholisation technology is improving, so expect many more good examples to arrive in 2025.

THE STRAITS TIMES

8 Nonalcoholic Wines That Taste Just As Good As The Real Thing

January 8, 2025

A small addition of black currant juice gives this alcohol-free Malbec from star winemaker Aaron Pott and vintner Stephanie Honig a rich, juicy flavor; fans of Napa Valley Cabernets will like this one. (Don’t miss their excellent rosé, either.)

FOOD & WINE

The Six Biggest Ways Wine Will Change In 2025

January 6, 2025

“In 2024 more top winemakers got into the no-alcohol wine business with premium, better-tasting, more sophisticated bottles, like…the Missing Thorn lineup of alcohol-removed wines from Napa wizard Aaron Pott.”

BLOOMBERG

The Future Of Wine: Aaron Pott And The Rise Of Non-Alcoholic Elegance

January 2, 2025

“Pott’s legacy as a master winemaker has always been rooted in his ability to innovate while honoring tradition. With Missing Thorn, he has once again broken new ground, proving that wine’s magic lies not just in its alcohol, but in its ability to connect, celebrate, and inspire.”

FORBES

A Holiday Cocktail Hour

December 24, 2024

Food & Wine Executive Wine Director, Ray Isle “The red they do is one of the best non-alcoholic wines I’ve had…”

WNYC

The 50 Best Wines Under $50 From Our Critic, Who Tasted 4,223

December 13, 2024

”NV Missing Thorn Rosé ($25) Made by acclaimed Napa winemaker Aaron Pott, this light, lively pink wine from barbera grapes is one of the excellent wines in his no-alcohol project with vintner Stephanie Honig.”

FINANCIAL POST

15 Wines to Bring to a Party That Will Impress the Wine Snobbiest of Hosts

December 11, 2024

Most nonalcoholic wines just don’t taste like … well, wine. Napa Valley’s Missing Thorn Rosé is an exception. It tastes as good as actual rosé — honestly, better than many — with bright berry fruit and an excellent mouthfeel (rare in de-alcoholized wine).”

FOOD & WINE

New NA wine is gaining traction

November 25, 2024

“To create Missing Thorn, our winemaker, Aaron Pott, uses the same process as he does for his award-winning premiere Napa Valley wines and then uses an alcohol removal technique that he has mastered.”

PRESS DEMOCRAT

Missing Thorn, a new non-alcoholic wine from industry veterans Aaron Pott and Stephanie Honig, has launched in DTC channels.

October 29, 2024

SHAKEN NEWS DAILY

Introducing Missing Thorn, A Premier Wine Co-Crafted by Award-Winning Winemaker Aaron Pott and Innovative Napa Valley Vintner Stephanie Honig

October 28, 2024

"Pott explains that Missing Thorn is designed for people who love celebrating all of life’s moments with clarity and freedom, adding, “The wines offer a healthier choice for lifestyle-driven consumers and wine connoisseurs who are increasingly seeking balance.”

WINE BUSINESS

The Best New Rosé Wines Aren’t From France

June 21, 2024

"Super pleasurable to sniff and sip! A new line of nonalcoholic wines created by veteran Napa winemaker Aaron Pott has debuted. The sparkling rosé boasts rose petal, citrus and brioche aromas that remind me of older vintages of Champagne. The taste is succulent and citrusy, with a long finish.”

BLOOMBERG

NA Red Wines Are Finally Hitting Their Stride

June 21, 2024

"They offer a white, a red, a rose and a sparkling, all of which are amazing. Aaron is one of the greatest winemakers the valley has, and his quest to bring the world an NA wine that looks, tastes and smells like great wine was much needed and appreciated.”

WINE ENTHUSIAST